When you sit down to watch the Oscars, what you are really watching is the final battle in a months-long war of financial engineering and campaign strategy. Because in Hollywood, every year is an election year. A small army of Oscars campaign strategists help studios and streamers deploy tens of millions of dollars to sway Academy voters. And the signs of these campaigns are everywhere — from the endless celebrity appearances on late night TV to the billboards along your daily commute. On today's show, we hit the Oscars campaign trail to learn how these campaigns got so big in the first place. And we look into why Hollywood is still spending so much chasing gold statues, when the old playbook for how to make money on them is being rewritten. This episode was hosted by Alexi Horowitz-Ghazi. It was produced by Emma Peaslee and edited by Jess Jiang. It was engineered by Cena Loffredo and fact checked by Sierra Juarez. Alex Goldmark is Planet Money's executive producer. Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

It is so expensive to have a kid in the United States. The U.S. is one of just a handful of countries worldwide with no federal paid parental leave; it offers functionally no public childcare (and private childcare is wildly expensive); and women can expect their pay to take a hit after becoming a parent. (Incidentally, men's wages tend to rise after becoming fathers.) But outside the U.S., many countries desperately want kids to be born inside their borders. One reason? Many countries are facing a looming problem in their population demographics: they have a ton of aging workers, fewer working-age people paying taxes, and not enough new babies being born to become future workers and taxpayers. And some countries are throwing money at the problem, offering parents generous benefits, even including straight-up cash for kids. So if the U.S. makes it very hard to have kids, but other countries are willing to pay you for having them....maybe you can see the opportunity here. Very economic, and very pregnant, host Mary Childs did. Which is why she went benefits shopping around the world. Between Sweden, Singapore, South Korea, Estonia, and Canada, who will offer her the best deal for her pregnancy? Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy