Memecoins are having a moment. Everyone from Hawk Tuah to President Donald Trump to animal influencers like Moo Deng the pygmy hippo have been turned into cryptocurrency. But what are the costs of all the hype?

On today's show — a modern parable. How an orphaned baby rodent became a world famous animal influencer, became a political martyr, and was finally transmuted into a billion dollar cryptocurrency. It's a tale about how a chance encounter can lead to fame and fortune. But also how all that can spin wildly out of control in this brave, new – kind of terrifying – attention economy we're all living in.

This episode was hosted by Alexi Horowitz-Ghazi and Nic Neves. This episode was produced by James Sneed. It was edited by Jess Jiang. Fact-checked by Sierra Juarez. And engineered by Jimmy Keeley. Alex Goldmark is Planet Money's executive producer.

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