The saying goes: if you’re not paying for it, it’s likely that you’re the product. And with the rise of targeted ads, user behavior tracking, and alike, more and more users are turning to ad blocking software to protect their privacy and improve their browsing experience. In the last 25 years, the content monetization and Internet advertising industries have evolved to become complex ecosystems with multiple intermediating layers between users, publishers, and advertisers. This has created a situation where user’s rights are constantly violated and where little accountability exists. We’re joined by Brendan Eich, Founder, and CEO of Brave. As an early Internet pioneer, Brendan created Javascript while working at Netscape in the mid 90’s, and helped found the Mozilla Foundation and Mozilla Corporation, where he served as CEO for several years. Brave is a new desktop and mobile browser which blocks ads and tracking by default. This has the advantage of drastically improves page load times while protecting users’ privacy. But Brave is much more than just a browser. Their team will launch the Basic Attention Token, which will serve as the currency of attention marketplaces between publishers, advertisers, and users. With the ambition to turn the Internet advertising industry on its head, this new attention economy marketplace will eliminate the need for unneeded intermediaries, provide publishers with new content monetization models and remunerate users when they chose to share their data with advertisers. Topics covered in this episode: Brendan’s background as an early Internet pioneer How monetization of content and attention on the Internet are broken How the Internet advertising industry works and the players involved A high-level overview of the Brave browser Brave’s features and product roadmap The Basic Attention Token and its role as a currency for attention How BAT will serve to create attention marketplaces between publishers, advertisers, and users Episode links: Brave Website Basic Attention Token This episode is hosted by Meher Roy and Sébastien Couture. Show notes and listening options: epicenter.tv/185

Naming systems are an important component of any networked information system. It’s difficult to imagine how the Internet could have been adopted by the masses had it not been for the Domain Name System, which translates machine-readable IP addresses into human-readable domain names. Blockchains, with their long and complex address formats, suffer from a similar problem. One might think a solution would be to apply the same naming system architecture we have for the public Internet to public blockchains. But DNS, in the eyes of many, is a largely flawed system. Centrally controlled by the Internet Corporation for Assigned Names and Numbers (ICANN), Internet domain names are vulnerable to censorship and barriers to entry are kept artificially high – registering a new Top Level Domain (ex: .epicenter) costs hundreds of thousands of dollars. We’re joined by Alex Van de Sande and Nick Johnson to discuss their approach to creating an open, secure and decentralized naming system for the Ethereum Network. The Ethereum Naming System (ENS) allows users to register .eth domain names, which can be used in supporting Ethereum wallets and clients. Names are reserved by placing a deposit in a smart contract and can be mapped to any Ethereum addresses. So rather than sending funds to 0x8cd…0935, one would simply need to type a memorable name like epicenter.eth into their wallet. Backed by the Ethereum Foundation, ENS will likely become the defacto standard for name registration in Ethereum. Topics covered in this episode: Alex and Nick’s respective backgrounds and roles in the Ethereum Foundation How the Internet’s Domain Name System works The problems and pain points with DNS and how it is governed today What is ENS and what problems it is addressing The ENS auction system and how names are registered The different parties involved in ENS ENS’s technical architecture and governing smart contract The current governance model of ENS and future plans for increased decentralization of governance ENS’s economic model and technical roadmap Episode links: Ethereum Name Service ENS Registrar ENS Github Project ENS Gitter Channel ENS Twitter Bot This episode is hosted by Meher Roy and Sébastien Couture. Show notes and listening options: epicenter.tv/183