We’re joined by Yoni Assia, Founder and CEO of eToro. The concept behind this world-leading social trading platform is users invest smarter by automatically copying the top traders in the community. With over 10 million users, over a trillion dollars traded on the platform just last year alone, this fascinating approach to trading is making huge waves. A decade after its original launch, eToro entered the crypto space with eToroX, their crypto exchange. More recently, they added cryptocurrencies to the growing list of assets that users can add to “Copy Trades.” Yoni shares his long-term vision in which he sees the tokenization of all traditional asset classes eventually taking place. Topics covered in this episode: Yoni's background and how he first became interested in financial tradingHow Yoni and his brother came up with the idea for eToroThe background of the Bitcoin community in IsraelYoni's predictions for the finance industryHow the power of tokenization paved the path for eToroWhat makes eToro unique compared to other crypto trading platformseToro's blockchain walletThe launch of the eToroX crypto currency exchangeeToro's views on custody of assets and DeFiEpisode links: eToroeToro on GitHubThe eToro Crypto WalleteToroXeToro TwitterYoni Assia TwitterSponsors: Cosmos: Join the most interoperable ecosystem of connected blockchains - http://cosmos.network/epicenterVaultoro: Trade gold to Bitcoin instantly and securely starting at just 1mg - http://vaultoro.comThis episode is hosted by Sebastien Couture & Brian Fabian Crain. Show notes and listening options: epicenter.tv/309

As we take some time to record new interviews, we're releasing content from DappCon which took place in Berlin in August. This week, you'll hear a panel moderated by Sebastien on usability and user experience in blockchain-based apps and products. The panelists where Chriss Sugg of AirSwap, Alex Van de Sande of the Ethereum Foundation, Itamar Lesuisse or Argent and Pedro Gomez of Wallet Connect. Topics covered in this episode: The state of usability in the blockchain spaceHow evolving technology inform concepts in user experienceBuilding products in Web2.0 vs. Web 3Creating dialog between engineers and designersWhy crypto product haven't gained adoption from non-crypto savvy peopleAdoption of crypto by the unbankedGathering usage data for the purpose of product developmentEpisode links: Chriss Sugg on TwitterAlex Van de Sande on TwitterPedro Gomez on TwitterItamar Lesuisse on TwitterCommunity manager job postingDAPPCONThis episode is hosted by Sebastien Couture. Show notes and listening options: epicenter.tv/307