So many modern e-commerce sites and marketplaces are really digital forms of their physical counterparts, which makes it easier to figure out how to present and sell products online. But in India, where many small towns do not have "organized" retail -- and have fewer big (let alone well-known) brands -- mobile and web retail is essentially "leapfrogging" over the physical department store phase to online. So how do these new companies connect people to products when the logistics infrastructure hasn't been built out yet? (Imagine if instead of just partnering with carriers, Amazon had had to build not just its services, but delivery, from scratch in the United States!) Similarly, how do payments happen in an ecosystem that still relies more on cash than more "frictionless" credit cards? And how do you solve problems like discovery; design (different web/app versions depending on connectivity); the balance between notifications/ messaging/ and conversational commerce; and controlling vs. owning inventory and infrastructure? Finally, given the fierce domestic and international competition around e-commerce in India, how do international startups like Snapdeal -- one of the largest online marketplaces in India, and interestingly one taking a full-stack approach -- compete with other players' deep (including foreign) capital and existing expertise? Especially in the context of "regulations"? In this episode of the a16z Podcast, we discuss all this and more with Kunal Bahl and Rohit Bansal, the co-founders of Snapdeal, as well as a16z partner Anu Hariharan.

Our first instinct as technologists or users of technology is to think of 'connectivity' as digital connectivity -- the internet, our smartphone. But the internet is just the latest in a long line of connectivity that spans centuries, not just decades: transportation, energy, communication. The internet, in fact, is the newest kind of supply chain -- a "data supply chain" -- with technology, goods, capital, people (human capital), and ideas moving across it. We're moving towards a world where infrastructure and supply chains (and the friction between them) matter more fundamentally than even geography and political borders. This in turn is reshaping everything, from companies (including "stateless superpowers") to cities ("megacities") to identity. But what does this mean for jobs? Or those who don't have connectivity and mobility? Does this lead to a filter bubble? The evidence suggests otherwise, argues the author of the new book Connectography, Parag Khanna, in this episode of the a16z Podcast. Khanna -- a senior research fellow in the Centre on Asia and Globalisation at theNational University of Singapore's Lee Kuan Yew School of Public Policy and a CNN global contributor -- traveled to Iran, Mongolia, Nigeria, North Korea, Pakistan, Ukraine and many more places to analyze and document the global "connectivity" phenomenon. Despite "millennia of cultivated cultural and linguistic provinces" and practices, this connectivity is reorganizing the world. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.