Now that we know to price and plan early, price high -- especially for category-creating or "pre-chasm" businesses -- how do we handle freemium models? While free to premium is a great way to get bottoms-up, often viral traction in an enterprise, the challenge is figuring out just where and how to "draw the line" between where free ends and paid begins. Especially for open source, which while not necessarily free/mium, is also affected by these questions. And in that case, how does one balance the developer community and desire to "spread the religion" within and beyond the enterprise? All this and more in this episode of the a16z Podcast with Andreessen Horowitz general partners (who cover all things infrastructure) Martin Casado and Peter Levine and Go-to-Market and EBC operating head Mark Cranney. The trick, they tells us, involves layering ... like layers in a cake.

This podcast is all about emoji. But it's really about how innovation really comes about -- through the tension between standards vs. proprietary moves; the politics of time and place; and the economics of creativity, from making to funding ... Beginning with a project on Kickstarter to crowd-translate Moby Dick entirely into emoji to getting dumplings into emoji form and ending with the Library of Congress and an "emoji-con". So joining us for this conversation are former VP of Data at Kickstarter Fred Benenson (and the man behind 'Emoji Dick') and former New York Times reporter and current Unicode emoji subcommittee member Jennifer 8. Lee (one of the women behind the dumpling emoji). So yes, this podcast is all about emoji. But it's also about where emoji fits in the taxonomy of social communication -- from emoticons to stickers -- and why this matters, from making emotions machine-readable to being able to add "limbic" visual expression to our world of text. If emoji is a (very limited) language, what tradeoffs do we make for fewer degrees of freedom and greater ambiguity? How exactly does one then translate emoji (let alone translate something into emoji)? How do emoji work, both technically underneath the hood and in the (committee meeting) room where it happens? And finally, what happens as emoji becomes a means of personalized expression? This a16z Podcast is all about emoji. We only wish it could be in emoji!