As technology outgrows the tech industry, it moves from selling utilitarian products to selling things that fulfill other desires or pleasures. The Apple Watch is a perfect example of this market shift, says a16z's Benedict Evans. "It's another step in abstraction, and another step in the importance of delight rather than speeds and feeds." Technology meets desire in this segment of the a16z Podcast. image credit: David Adam Kess / Wikimedia Commons

It may seem like good apps or services sell themselves. That's what the whole viral thing is all about, right? Wrong, says Daniel Shapero, who helped build LinkedIn's enterprise sales team from a small core group to more than 1,200 people all over the globe. Shapero joins a16z General Partner Peter Levine (an engineer who jumped into sales before taking on his first CEO gig, and who now also teaches a class on the topic at Stanford) to discuss the right way to build a sales organization -- from answering the basic question of why sales?, to hiring, compensation ... and the inevitable culture clash that occurs when salespeople and engineers meet.