Matt Lerner is a Distro Partner with 500 Startups, and runs their London office. He specializes in conversion optimization, analytics, engagement and retention. As a member of the in-house growth (AKA “Distro”) team, he partners with 500 portfolio companies to help them build growth engines and scale. Previously, as a 500 Startups Mentor, Matt helped over 40 companies develop and execute growth strategies. Prior to joining 500 Startups, he worked as a Marketing Director at PayPal, where he built and managed three growth teams that generated hundreds of millions of dollars in additional revenue across the funnel. Here are some of Matt's amazing growth hacking slide decks: 10 Growth Hacking Tools To Disrupt Your Competitors Growth Hacking 101 For your chance to win a signed copy of Brad Feld's amazing Venture Deals, all you have to do is click the click to tweet link here: http://ctt.ec/C61w6 and you will be entered into the competition. In Today's Episode You Will Learn: 1.) How Matt made his move from Paypal to VC with 500Startups? 2.) What is the mission at 500 in London with the Distro? What is the investment thesis? Preferred round? Sector? What process do you take the companies through when they are with you in the Dojo? 3.) What does growth hacking really mean? Is it not another BS new techie term? 4.) What has Matt found to be some of the most effective growth hacks and why? What are the biggest mistakes companies make with regards to growth? How can they avoid them? 5.) When does Matt think a company should start to focus on growth? 6.) Who does Matt personally admire and think has been extremely effective and why? What campaigns or pieces of work have led him to this conclusion? Items Mentioned In Today's Episode: Matt's Recent Investments: Tom Beverly: Fy, Tamatem Matt's Fave Book: Do You Talk Funny: The Guide To Public Speaking, The One Thing You Need To Know Matt's Fave Newsletter: Doug Scott, Susan Su: Distro Snack, Tim Ferriss Podcast Matt's Growth Hacking Idols: Dave McClure: Pirate Metrics Talk, Sean Ellis: Inventor of Growth Hacking Term, Andy Johns @ WealthFront, As always you can follow Harry, The Twenty Minute VC, Matt and 500 Startups on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! We would like to say a special thank you to our partner for this very special 500 Startups Feature Week, LawTrades, the go to place for startups and VCs to get their legal work done. For all 20VC listeners LawTrades are offering a special $150 off your first piece of legal work when you mention 'The Twenty Minute VC'. You can follow them on Twitter here!

Weston Gaddy is a Senior Principal at Bain Capital Ventures where he focuses on investments in early-stage companies and assists the portfolio operations group. Weston is also a YC alum with Frogmetrics, a handheld survey device company, he co-founded in college and received funding from Founders Fund, Y Combinator and Alexis Ohanian at Reddit. Outisde of the tech and VC world Weston was a Weston worked as a strategy consultant for media, financial service, and consumer product clients at Bain & Company in New York. In Today's Episode You Will Learn: 1.) How did Weston make his way into the technology and VC? 2.) What was Weston's biggest takeaway from the YC experience? Has the experience impacted his investing strategy? 3.) Why is the world of branding changing from dominant players using traditional mainstream channels to a more open opportunity for startups to connect with consumers? What is changing? 4.) On the topic of brand loyalty how brands create brand loyalty in the fickle generation of young millenials often with a mercenary outlook? 5.) What sectors have most opportunity to exploit this revolution in branding? Why do you say those sectors? Have you based any of your investments around these assumptions? 6.) How important is it for VCs to specialize and have superb sector knowledge in something? Items Mentioned In Today's Show: Weston's Fave Book: The Sixth Extinction  Weston's Fave Blog or Newsletter: Dan Primack's TermSheet Weston's Most Recent Investment: Jet.com   As always you can follow Harry, The Twenty Minute VC and Weston on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!