Phil Jacobson is Co-Founder At PumpUp, a community for healthy and active living, with over 2m users. Phil leads the operations, finance, marketing, business development and external relations for PumpUp, with great success having accumulated over 220,000 Instagram followers! Prior to PumpUp, Phil held brand management positions at Unilever and PepsiCo. In Today's Episode You Will Learn: How Phil started PumpUp? How Phil got 1,500 downloads in day one? What marketing strategies are PumpUp working on to continue growing? What social media strategies Phil recommends founders attempting to build an online presence? How did Phil accumulate the 220,000 instagram followers organically? What has Phil done to create such a heavily engaged user base? Who are Phil's biggest competitors and how does PumpUp aim to stay ahead of them? Where are PumpUp in the fundraising process, what has Phil learnt from the $2m seed round? How can startups determine how much they need to raise? What are PumpUp doing to ensure customer retention rates remain high?   Items Mentioned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow Harry, Phil, The Twenty Minute VC and PumpUp on Twitter here! A new one recommended by Phil, click here to follow the awesome Instagram pages of Harry and PumpUp!  

Alessandra Sollberger is a VC at Mosaic Ventures, a new Silicon Valley style venture firm based in London, focussing on Series A rounds. Alessandra previously worked in private equity at Blackstone, covering sectors ranging from consumer brands to software. Prior to that, she worked in startups in the US and Europe and in M&A at Goldman Sachs. She is also the founder of Bright Mentors, an edtech non-profit teaching coding and science in secondary schools through a network of technology professionals.                      In todays episode you will learn: How Alessandra made her move into the VC world? What are you Mosaic looking for? What is their typical investment size?    What Alessandra thinks of the different paths into venture?   What advice would you give someone looking to enter venture?   Why Alessandra believes there has been a resurgence in marketplaces? What is driving this growth?  What startup marketplaces is Alessandra most excited about?    Alessandra's thoughts on the next big sector to be disrupted and why?   As always you can follow Harry, Alessandra, The Twenty Minute VC and Mosaic Ventures on Twitter here!