Jesse Genet is the Founder & CEO @ Lumi, the startup that is used by thousands of e-commerce companies to get world-class packaging at unbeatable prices. To date, Jesse has raised close to $10m in VC funding from some of the best in the business and old friends of the show including Satya @Homebrew, Kirsten @ Forerunner, Spark Capital, Lowercase, Ludlow and more incredible names. Prior to Lumi, Jesse founded Inkodye, a bootstrapped business that Jesse scaled to 7 figures in revenue and was sold in retail stores around the world. In Today’s Episode You Will Learn: 1.) How Jesse made her way into the world of startups and VC having bootstrapped her prior business to 7 figures in revenue and being sold in 1,500 stores? 2.) Given that Lumi is Jesse's first VC backed business, does this make Jesse a first-time founder? How did the bootstrapping to 7 figures in revenue with her last business, influence her philosophy and mindset with Lumi? What has Jesse done differently as a result? What are the dangers that Jesse was aware of and looks out for? 3.) What types of companies does an active content strategy make significant sense for? What are the core benefits of a well-executed content strategy? What have been the core pillars to Jesse's success with content? Where does Jesse see many firms going wrong with their content strategy? How does Jesse look to measure the ROI from content? 4.) How was the fundraising experience for Jesse, given the "non-sexy" sector of packaging and supply chains? How did Jesse determine whether an investor was engaged or not? What does Jesse think she did well in the fundraising process? What would she like to improve for the next round? What is the common stereotype that VCs attribute to founders with bootstrapping experience? 5.) How does Jesse think about the benefits of her team being small vs her 10,000+ incumbent challenger teams? Why does this mean she has the advantage? How does Jesse manage the expectations of her employees when no one could do 1/10 of what Jesse does? Items Mentioned In Today’s Show: Jesse's Fave Book: Gone with the Wind As always you can follow Harry, The Twenty Minute VC and Jesse on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC. We also speak about Movidiam - as brands turn to smarter ways of creating video and digital content, the Movidiam platform offers faster turnarounds whilst maintaining or improving quality. They’re already working with some of the biggest, most innovative companies to help compare teams and freelancers across the global curated network of creative talent. Producers and marketers looking for the best creatives can get a shortlist from Movidiam’s account managers in hours - tailored to their project’s needs. Submit a brief or check out the platform at Movidiam.com.

James Reinhart is the Founder & CEO @ ThredUp, the world's largest online thrift store, and consignment store. To date, ThredUp has raised over $130m in VC funding from many friends of the show including Tim @ Redpoint, Patricia @ Trinity, Eric @ Founder Collective and Ian @ Goldman Sachs just to name a few. As for James, prior to ThredUp he was a Goldsmith Fellow in Social Enterprise at HBS and a Bill George Fellow at the Center for Public Leadership at the Kennedy School. Before that, James co-founded Beacon Education Network, a charter management organization serving low-income students on California's Central Coast. In Today’s Episode You Will Learn: 1.) How James' childhood dream of being an architect changed to founding the world's largest online thrift store? 2.) Tim Hale @ Redpoint: "James is one of the most naturally talented leaders I have ever worked with". So what does great leadership mean to James? How has James seen the way he communicates and inspires change with the scaling of the company? What has James observed as the core characteristics that great leaders share? 3.) Why does James believe that investors are inherently wary of the female and child clothing market? How did James see the funding rounds differ from round to round? What did James really look for in his early investors? How does investor value-add change with time and scaling? 4.) What have been James' core learnings in managing a board with transparency and efficiency? James has said before "your board is right 50% of the time". How does James look to determine which 50% is right vs wrong? What is a time when James has gone against the decision of the board? How did the situation result? 5.) Having raised over $130m in funding, how does James think about the balance between aggressive growth and capital efficiency? How does James assess when is the right time to pour fuel on the fire? How does James react to the mindset of "sustainable growth"? How do investors think about capital efficiency? Items Mentioned In Today’s Show: James’ Fave Book: Sapiens As always you can follow Harry, The Twenty Minute VC and James on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC. Cooley is a global law firm built around supporting start-ups and the venture capital firms that fund them. Now we have spoken before about their forming the first venture fund in Silicon Valley, and forming more VC funds than any other law firm in the world but Cooley also represents more than 6,000 high-growth startups across the globe – through the full company life cycle. They are the #1 law firm for VC-backed exits (M&A and IPO) ranked by PitchBook, and since 2014 has represented more companies in their IPOs than any other law firm.  Simply head over to Cooley.com or you can check them out at Cooleygo.com.