When Stitch Fix CEO Katrina Lake took her company public in 2017, her pitch was a little bit rusty. Stitch Fix’s IPO, which valued it at nearly $2 billion, was the biggest exit for an e-commerce company last year. Now, the company has to prove it can continue to recruit new customers -- on top of the more than 2 million who use Stitch Fix already, according to its S-1 -- if it wants to keep growing. For the first few years of business, Stitch Fix did little paid marketing, relying on word of mouth and organic growth to bring in new users. That’s changing, as the company figures out the best ways to reach potential customers, and it’s top of mind for Lake as she navigates her first year at the head of a public company. Lake joined the Glossy Podcast to discuss Stitch Fix’s category expansions and marketing push, plus the changing customer behavior it’s both leading the way for and adjusting to.

There are only a few aspects of the runway show that Rebecca Taylor misses: the way the clothes move down the catwalk, the post-show euphoria (before any critiques come in) and all the congratulations. But to her, all of that amounts to only 5 percent of a show production. This New York Fashion Week, Taylor has been showing her collections -- the entirety of which are meant to be sold commercially -- in one-on-one appointments with buyers in her showroom. There she can discuss every item in detail, express her inspiration and get direct feedback from a valuable, if selective, audience. Taylor joined the Glossy Podcast to discuss the evolution of her relationship with the runway show, her decision to break away from the in-season model and the role technology has played in her collections.