Since Milly launched in the early 2000s, the rules luxury brands are supposed to follow have changed. Now that department store traffic is falling and boutiques are struggling to master e-commerce at scale, luxury brands that could once rely on wholesale networks for growth now have to allocate time, money and resources to building up direct retail channels, both in brand stores and online. To recapture stalled growth, Milly has started direct-to-consumer operations and brought sales and marketing teams in house, and will launch a capsule collection later this year targeted at millennials, with more affordable prices and more frequently released pieces. Andy Oshrin, the CEO and co-founder of Milly, joined the Glossy Podcast to share more about the brand’s evolution, the challenges that come with rerouting business and the role customer data plays.

When Stitch Fix CEO Katrina Lake took her company public in 2017, her pitch was a little bit rusty. Stitch Fix’s IPO, which valued it at nearly $2 billion, was the biggest exit for an e-commerce company last year. Now, the company has to prove it can continue to recruit new customers -- on top of the more than 2 million who use Stitch Fix already, according to its S-1 -- if it wants to keep growing. For the first few years of business, Stitch Fix did little paid marketing, relying on word of mouth and organic growth to bring in new users. That’s changing, as the company figures out the best ways to reach potential customers, and it’s top of mind for Lake as she navigates her first year at the head of a public company. Lake joined the Glossy Podcast to discuss Stitch Fix’s category expansions and marketing push, plus the changing customer behavior it’s both leading the way for and adjusting to.