A lot has changed for Reformation since its 2009 Los Angeles launch, but one thing that has remained constant is founder Yael Aflalo's dedication to sustainability. From the fabrics used in products to the employees in the manufacturing plants, Aflalo has set high standards for her brand and is working to ensure they're met. In this week's episode of the Glossy Podcast, Hilary Milnes sat down with Aflalo to discuss what investment is needed to be a sustainable brand, why Reformation's retail experience is unique and why she doesn't use data to manipulate customers.

Just five short years ago, Henry Davis was a venture investor in search of his next e-commerce project. At the time, Amazon was beginning its takeover, DTC brands were on the rise and overhauling the supply chain was the newest trend in retail. But Davis was focused on another forward-thinking idea. Then he met Emily Weiss, the creator of the successful beauty-focused platform Into The Gloss, who was ready to take her digital platform into the retail world. Davis and Weiss joined forces, and just a few months later, Glossier was born. Now, as Glossier's COO and president, Davis has helped the brand become one of the most recognizable millennial-focused beauty brands on the market. For this week's episode of the Glossy Podcast, Davis joined Glossy at Advertising Week for a live conversation. Below are excepts from the talk, edited for clarity.