When Michelle Cordeiro Grant founded Lively in 2015, she wanted to create a lingerie brand that fit into the lifestyle of the modern woman. In combining design aspects of traditional lingerie, swimwear and athleisure, Cordeiro Grant said Lively has created a new category altogether, which her team refers to as 'leisurée'. Since the company's launch, it has built a massive ambassador program, launched a podcast and started experimenting with physical retail. Cordeiro Grant said the company's move into retail is still in its beta phase, and her team is constantly learning and evolving its retail strategy. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Michelle Cordeiro Grant, the founder and CEO of Lively, at Shoptalk 2019. They discuss how to break into a crowded market, how Lively's social media channels have become a major part of its content strategy and where traditional retailers have gone wrong.

When Anine Bing decided to turn her successful fashion blog and social media presence into a brand, Annika Meller was there. In the early days of the influencer's fashion brand, Meller helped Bing with everything from stuffing boxes to fulfilling orders, as they worked to build the company from the ground-up. In the years that followed, Anine Bing continued to grow its following and its business. The brand now has 10 stores, with four more on the way, and is experimenting with social and traditional marketing. The hope is that one day, the brand will be everywhere its customers are. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Annika Meller, COO and co-founder of Anine Bing, to discuss what it was like to build a brand on Instagram in 2012, why paid promotions can be dangerous and why investing in more traditional marketing channels like billboards and magazines makes sense.