Don't tell Drake, but bling doesn't always have to be so pricy. BaubleBar has raised millions from investors confident in its business model of delivering stylish earrings, necklaces, and rings at affordable prices. The company sells its products online, and in over 17 countries via 200 retailers -- some of which, like Target, the company teamed up with to create exclusive lines. "We had been doing our research on the market and felt that there was a huge opportunity at a lower price point than where the main BaubleBar brand sat," says Daniella Yacobovsky, the company's co-founder. That's where Target came in.
Yacobovsky also talks about the consumer opportunities opened up by affordable accessories, the data goldmine BaubleBar sits on, and what a difference Julia Roberts can make.