This week's guest on the Glossy Podcast is Ben O’Meara, the head of marketing at Huckberry. Sure, it's a men's retailer, but Huckberry isn't just trying to sell stuff. It also wants to tell stories, including one about a merino T-shirt that can be worn for 72 hours without smelling all that bad by the end of it. "It's anti-microbial, you don't have to wash it, it doesn't stink... you can wear it for multiple days on end," O'Meara said. "So let's call it the 72-Hour Tee [we decided]. But if we're going to put that stamp on this product we better sure as hell make sure that we stand behind it. And if we're going to tell you you can wear it for three days -- [let's make sure] we've actually done that before." Ahead of an international flight, O'Meara threw on a shirt, before later stopping a stranger in Iceland to ask, "Can you smell my shirt?" Huckberry turns its travels and product tests into content for its email newsletter, which goes out to more than 1 million readers three times a week, O'Meara said. Some 20% to 30% of them open it to browse through its journal entries, music recommendations and product promotions, and Huckberry sees a spike in sales as that happens. "It's definitely our most profitable channel," O'Meara said. On this week's Glossy Podcast, O'Meara spoke about Huckberry's origin story, its email and video strategy, and its balance of owned and partner brands.

Phillip Lim's business is one of the last of its kind standing. "We're one of the few brands left in New York City with an in-house atelier. All the clothes are made in-house," he said, pointing to 3.1 Phillip Lim's new headquarters in Brookfield Place. Lim encourages interns to appreciate the rarity of seeing clothes go from drawing board to production line, all in one venue. "I'm like 'OK, you guys have the privilege of sitting in the real masterclass here. Really learn from this, because it's disappearing. Now everything is: 'Pop-up, startup. Where did it come from? It doesn't really matter, because we're going to market the shit out of things.' You can't trace it back. But if you come to visit us, you can trace everything back." On this week's Glossy Podcast, Lim talks about waste and sustainability in fashion, and why going fur-free doesn't mean sacrificing luxury.