Lately, Naadam co-founder Matt Scanlan has been juggling leading three fashion brands -- on top of being CEO of his 6-year-old cashmere brand, he's the CEO of Thakoon and the interim CEO of Something Navy -- and making regular appearances on QVC. For someone who's easily distracted unless he has a lot of work in front of him, selling stuff on TV is a good outlet. "If you're an instant gratification person like I am, I don't think there's anything better than this," Scanlan said on the Glossy Podcast. It also plays into his strategy of selling Naadam's sustainable cashmere products across as many channels as possible. Beyond TV, "that means online, working with multi-brand retailers and having your own storefront or collaborating with others," Scanlan said. He plans to have eight brick-and-mortar Naadam stores by the end of 2020. Scanlan talked about the marketing value of sustainability, the draw to work with recent Glossy Podcast guest Thakoon Panichgul and the guerrilla marketing campaign that got attention from the police.

Before launching her lingerie brand Fleur du Mal, Jennifer Zuccarini had a stint at Victoria's Secret -- giving her an idea of what to avoid. "I think people just got tired of that one note of what sexy is," said Zuccarini on this week's episode of the Glossy Podcast. Launched in 2012, Fleur du Mal is applying all the strategies of a small brand looking to challenge a more established industry giant that's on the ropes, creating a lot of web content and tapping social media influencers to get consumers interested in the brand. Along the way, it's avoiding Victoria's Secret's pitfall by making and marketing products for customers of all body types.