For apparel sales, under the pandemic, different items are suffering different fates. Swimwear sales are at a halt, while lingerie and sleepwear are doing much better. Morgan Lane knows this first-hand, specializing in all three of these categories. "Fall orders, for the most part, were being received in February. And for stores that are getting their budgets canceled, because they can't be selling right now, the first thing they're going to cancel is fall. They know it's not in production yet," founder Morgan Curtis said on the Glossy Podcast. "There's going to be a big gap between probably June and October, where there isn't that much newness, at least in the retail world -- from everyone." Curtis talked about which parts of her global supply chain have seen the most slowdown, how to promote products online without leaving home and what a difference it makes to have well-timed product placement in a "Trolls" music video.

For Rebecca Minkoff, the coronavirus pandemic is a chance for her namesake business to accelerate pre-existing plans. That starts with reexamining the brand's dependence on its own brick-and-mortar stores versus wholesale. "We always had a plan to have the ratios be more equal, and I think this has forced that to happen," Minkoff said on the Glossy Podcast. "I see a strong desire to return to physical retail when this is all over." The tighter focus also extends to the brand's social media strategy. The content that's been proven to work on shut-in customers, she said, usually features Minkoff herself. "I'm not trying to sound egotistical, but that's what drives the revenue and the clicks and the sales," she said. "So we're saying, 'Enough with any other type of franchise or content pillars; we are going to do what works and what gets the customer excited.'" Minkoff talked about how she's helping to focus attention on smaller, women-owned businesses, what she thinks of TikTok and why she had to take the podcast interview from her bathroom floor.