Ronny Kobo's self-named fashion line is nearly synonymous with "party dress," and there aren't many occasions for those these days. "Luckily, we have not seen a lot of canceled styles and canceled orders," Kobo said on the Glossy Podcast. But the brand is still pivoting to selling online, including for the swimwear line it will be launching in the spring. "Retail's going to change drastically in the next year. We're all going digital," Kobo said. "Even the local boutiques are going to need to figure out a way to communicate with their customer."

The direct-to-consumer brands that have sprung up in the last decade have promised to deliver quality at a better price by cutting out the middlemen: retailers. Italic wants to do the same, but is taking a different approach by working with multiple manufacturers that supply top brands. Its result is a lineup of quality products, without brand names or premium price tags. The company launched in 2018 with a different membership than the model it recently adopted -- the annual cost is now $100, which can quickly pay for itself in savings, according to founder and CEO Jeremy Cai. The company sells products ranging from leather jackets to handbags to cookware. For each one, Italic's site specifies which companies its manufacturer supplies (like Hugo Boss, Armani and Longchamp, in the case of backpacks). "Italic is actually a very easy math exercise to just do in your head: 'Hey, am I going to make my money back on $100, if I purchase one time?' And over 90% of the time, that is correct," Cai said on the Glossy Podcast. Cost-consciousness might not be the first value someone identifies with, but Cai says it's an evergreen one. "There are millions of Costco shoppers, there are millions of people who really love Spotify instead of purchasing music outright," Cai said. "The shopping mindset of, ‘I want to buy things that’ll be a great deal; I want to be smart about my purchases,’ accelerated our desire to actually go to market" with the new membership pricing.