Both Josephine Skriver and Jasmine Tookes have been modeling for more than a decade for brands from Victoria’s Secret to Tom Ford. Now, they’re focused on building a brand of their own. Named Joja – derived using the first two letters of their first names – Skriver and Tookes’s activewear brand launched in February. It bears the same name as the Instagram account the pair launched in 2016, which unexpectedly gained a large following.  “It really just developed over our passion and love for fitness and staying healthy, and holding each other accountable in the gym,” said Tookes. “We started posting our workouts on Instagram, and it was really just for us to share our journey in the gym with each other. And out of nowhere, girls from all over the world started sharing their workouts with each other and holding each other accountable.” Today, the Instagram account has more than 700,000 followers. And that community’s demand for Joja “merch” is what drove the launch of the brand – which the founders plan to expand far beyond activewear. “Hopefully, we can build an entire Joja universe,” Tookes said. “We have so many ideas we want to do. Joja is really a fun opportunity for us to build an entire umbrella around health and wellness, whether that includes protein drinks or beauty waters or workout equipment. The opportunities are endless.”

Luxury fashion resale site Dora Maar launched in 2019. It was good timing, considering how resale has taken off since the start of the pandemic. “In 2020, we found our footing. And in 2021, we really blew it out,” said Lauren Wilson, founder and CEO of Dora Maar, on the latest Glossy Podcast. “Year over year, we grew 570%.”  Dora Maar’s differentiator among resale companies is that it spotlights its sellers on its site and marketing channels, labeling them as “Muses” and treating them as influencers. It also attributes each product it sells to one of their closets.   Wilson pointed to her previous job experience as the inspiration for the business model. “While working at Moda [Operandi] and, prior to that, at Christie's, we were always digging behind the story of the designer or the women who wore it or the people who owned it,” she said. “And I thought, ‘Why doesn't this exist in secondhand?’” “This is a new way of retail,” she added. Moving forward, along with bringing more Muses and also brand partners into the fold, Wilson plans to elevate Dora Maar’s automation and personalization capabilities. She’ll also continue to expand its product offerings to new categories – Dora Maar's already introduced home and beauty categories since its launch.  “2022 is really about scaling up, Wilson said.