After launching and selling her namesake maternity wear brand, Liz Lange began to long for her entrepreneurial days. To that end, she bought New York-based women's luxury label Figue, acquiring the 10-year-old brand in 2021 from founder Stephanie Von Watzdorf. Lange is currently CEO. "I wanted to be the entrepreneur. I didn't want to be the advisor or the investor," said Lange on the latest episode of the Glossy Podcast. Lange learned Figue was available for sale after spending years wearing and admiring the brand's clothes. "I knew [Figue] had 10 years of reputation-building [under its belt], which is very hard to accomplish. So I thought, 'Aha, maybe this is my next meant-to-be moment'," she said.  Along with its direct-to-consumer e-commerce site, the brand now sells in over 50 retail locations, including at Neiman Marcus and Bergdorf Goodman. Lange classifies the brand as accessible and affordable luxury — its prices range from $73-$1,572. "I knew the brand was much more than a summer and vacation brand, and that we could get there by doing more than dresses," said Lange. She said that Figue plans to grow sales by expanding to product categories including swim, shoes and accessories.

When Alyssa Wasko was in college, she never thought she'd start a fashion brand. Fast-forward 13-years later, and Donni has become well-known for its elevated basics. In 2009, Wasko began making scarves to cope with the death of her father, Donald, for whom her company is named. Her college friends started placing orders and, eventually, she was selling scarves as a side gig while working at Chanel as a visual merchandiser. On the latest episode of the Glossy Podcast, Wasko said her years at Chanel prepared her well for her current role and that her Chanel co-workers were supportive of her side hustle. She also recalled hat, while getting her company off the ground, she sold scarves on Etsy and hosted trunk shows throughout the year. Now, Donni is sold in over 115 stores worldwide including Saks, Revolve, Holt Renfrew and Free People. Donni also sells direct-to-consumer through its brand website.  Drawing on its core characteristics of comfort and ease, Donni has since expanded from selling neck warmers and sarongs to offering a full fashion line. Along with women's clothing, it includes hair accessories and jewelry. To date, Donni has been entirely self-funded, and organic growth is what has sustained the brand throughout its 13 years, Wasko said. Recently, the brand began to focus more on the personal stories surrounding its products.  "Our team is speaking more on Instagram Lives and in videos for our retailers and e-commerce customers. [We're aiming to] speak to more of the product and [provide] insight into our brand and our processes," said Wasko.