Though Lele Sadoughi the brand has been around for a decade, founder and creative director Lele Sadoughi brings a wealth of knowledge to her namesake business. Previously. she worked at Tory Burch, Club Monaco and Banana Republic. She launched J.Crew’s jewelry category in 2005 before creating her own line. “Working for these bigger companies, you had interaction with merchandising, with copywriting, with planning, with production, with visuals — with everything. In retrospect, it was the greatest primer to me starting my collection,” Sadoughi said on the latest episode of the Glossy Podcast. After making a splash in 2018 with its pearl and jewel headband, Lele Sadoughi has since expanded into nearly 15 different categories including handbags, eyewear and home decor. Sadoughi attributes the brand’s success to its organic marketing, dedication to its DNA and authentic collaborations, like the one it did with LoveShackFancy in 2020. According to Sadoughi, the company has seen record revenue since the start of the pandemic and shows no signs of slowing down. Currently, Sadoughi is focused on opening more physical retail spaces. The plan is to open the brand’s first NYC location, on Bleecker Street, at the end of summer. It has two existing store locations, in Dallas and Newport Beach. “Our best, newest advertising is all of our stores opening up. It’s a way where people can see the brand and see all the categories in one space,” said Sadoughi.

In her 10 years of e-commerce experience, Tracy Sun, co-founder of Poshmark, has seen how quickly the online resale landscape has evolved. Sun helped build the social commerce marketplace in 2011 and now holds the title of svp of seller experience at Poshmark, a newly-created role she's had for about a year. According to Sun, since Poshmark’s inception, the company has prioritized putting the customer first. And for her team, that's meant being able to adapt and quickly respond to changes in the industry. "We have to continue innovating to help our customer," Sun said on the latest episode of the Glossy Podcast. Poshmark went public in Jan. 2021, and according to Poshmark’s Q1 earnings report released in May, the company made $90.9 million in the first quarter of 2022, which was a 13% year-over-year increase. Part of its recent success has been based on a push to bring the "human connection back to the transaction" on the platform. In keeping with those efforts, the company is hosting its annual two-day seller conference called PoshFest IRL in September. It is the company's first in-person event since the start of the pandemic. As Poshmark settles into its status as a publicly traded company, rethinking marketing opportunities and rebuilding its community are a few of its biggest initiatives. "Going through this pandemic and not being able to have our events was very, very difficult for us. We rely so much on them. We missed them, from a business and strategic perspective," said Sun. "When these events were paused, our sellers lost a lot [of their community]. ... We're very excited to return to our in-person events and get back on track in creating those connections."