According to Fabio Barreto, global CEO of Brazil-based Farm Rio, its tropical, eye-catching designs, along with its prioritization of digital and its unique brand story, have fueled the fashion brand's popularity since its launch in the ’90s.  To Barreto's point, Farm Rio's ability to connect with a younger audience through digital channels singlehandedly helped the brand stay afloat during the height of the pandemic, when customers couldn't access its physical retail locations.  "[Ours is] a unique brand. It's a new story, it's a different story, and it's a very strong story. We know a lot of what we are and what we're not and the lifestyle we care about," Barreto said on the latest episode of The Glossy Podcast. "[Our ability to tell] that story in such a strong way, with sophisticated messaging, assets, imagery and visual merchandising, is something that [resonates] with the customer."  Since Farm Rio's inception, it has opened over 90 stores in Brazil alone. And it recently forayed into international markets. In 2019, it opened three stores in the U.S., including in New York and Miami. And in June, it opened its first permanent location in L.A., following a slew of pop-ups. Farm Rio also has a store in Paris.

When Melinda Roberston moved to the U.S. to work on Wall Street in 2012, she didn't expect to receive high praise for her wardrobe. Unlike her American counterparts, Robertson almost exclusively wore Australian fashion brand Scanlan Theodore, which specializes in workwear for women. To her surprise, however, Scanlan Theodore's chic aesthetic was a hit, and it led Robertson and her business partner, Sarah Blank, to approach Gary Theodore, the brand's founder, with a pitch: to launch the company in the U.S.  "[Scanlan Theodore Americas] was very much born out of [my and Sarah's] personal need and the feedback we were receiving [from female bankers]," Robertson said on the latest episode of the Glossy Podcast. "One of the trickiest things [when launching in a new country] is knowing whether the product will translate. First: Is it going to translate internationally? We felt confident on that front, because all these women [on Wall Street] were so excited about our suits. Then, once you're [in the U.S.], the question is: How is it going to translate in other states? We felt confident on one front, so we did it." Two years after pitching the idea to Theodore, the trio became business partners on the U.S. business in 2017. Now, as co-CEO of Scanlan Theodore Americas, Robertson is responsible for growing the brand's presence in the American market. Currently, the company has two boutiques in New York City, plus stores in Long Island, N.Y., Miami and Dallas. A location in Washington, D.C. is set to open June 2023. "We've had to be patient," Robertson said. "We've secured the locations we wanted, and now we're focused on building the brand."