If you're an avid fashion shopper, chances are you've heard of Lyst. The 12-year-old shopping app has the largest assortment of premium and luxury fashion online in one place, according to Emma McFerran, the company's newly-appointed CEO. McFerran joined the company in 2014 and has risen through the ranks to her most recent position, which was officially announced in July.  In her new role, McFerran is dedicated to fine-tuning Lyst's app to strengthen the user experience. "Our members are our most powerful cohorts. ... We use data and technology [from the app] to drive recommendations, which are personal to [consumers]. The more we learn about you, the better the offerings become," McFerran said on the latest episode of The Glossy Podcast.  In May 2021, the company announced a "pre-IPO" funding round of $85 million. As Lyst focuses on scaling its business under McFerran's leadership, eventually going public and broadening its offerings and brand partnerships will remain top priorities. 

According to Fabio Barreto, global CEO of Brazil-based Farm Rio, its tropical, eye-catching designs, along with its prioritization of digital and its unique brand story, have fueled the fashion brand's popularity since its launch in the ’90s.  To Barreto's point, Farm Rio's ability to connect with a younger audience through digital channels singlehandedly helped the brand stay afloat during the height of the pandemic, when customers couldn't access its physical retail locations.  "[Ours is] a unique brand. It's a new story, it's a different story, and it's a very strong story. We know a lot of what we are and what we're not and the lifestyle we care about," Barreto said on the latest episode of The Glossy Podcast. "[Our ability to tell] that story in such a strong way, with sophisticated messaging, assets, imagery and visual merchandising, is something that [resonates] with the customer."  Since Farm Rio's inception, it has opened over 90 stores in Brazil alone. And it recently forayed into international markets. In 2019, it opened three stores in the U.S., including in New York and Miami. And in June, it opened its first permanent location in L.A., following a slew of pop-ups. Farm Rio also has a store in Paris.