Co-founders Peyton Jenkins and Colin Hunter created menswear brand Alton Lane in 2009, after pinpointing a gap in the men's suiting market that was just waiting to be filled. They kicked off the company with a store intended to bridge the gap between experiential and retail. It was located on the 12th floor of a 20-story building on Broadway in New York City. 

"[Hunter and I] noticed this emerging trend of self-presentation awareness. We were within that crowd, and while we had no fashion or apparel background, we loved the idea of a challenge," Jenkins said on the latest episode of The Glossy Podcast. "At the time, no one was focused on experiential retail ... not like they are today. We thought, 'If we could combine these two things -- better access to fit and a better supply chain -- and through a much better experience, then there was something there.' And we just ran with it." 

Since its inception, the brand has become the official menswear partner of BHLDN, Anthropologie's wedding brand. And within the last two months, it launched on TikTok. With both of these moves giving the company a boost, its plans include strong growth in 2023.