Year of Ours' Eleanor Haycock and Alejandra Hernandez on hitting the gas on growth
Co-founded by Eleanor Haycock in 2016, L.A.-based Year of Ours is managing to differentiate itself in the crowded activewear category. That’s thanks, in part, to its fashion influence, which has earned the brand celebrity fans including Tinx and Hailey Bieber. The brand’s head designer, Alejandra Hernandez, is also a fashion stylist, for celebs including Britney Spears and Sza.
Despite no outside investment, Year of Ours has managed to own and operate a factory, double its revenue every year and expand to new product categories, including skiwear and comfort-focused Body apparel. Swimwear is next.
Haycock and Hernandez said they also want to ramp up the brand’s direct-to-consumer sales, which currently make up just 20% of the business. And that’s just the start of their in-the-works plan for the next era Year of Ours.
"There is a heavy weight on us [to figure out] where we want to go, because we know there's so much potential, and we've learned so much. And we've been a bit relaxed on progressive growth,” Haycock said on the latest episode of the Glossy Podcast. “So we're at that point where we're like, 'OK, let's do this now. We have both feet on the ground, we're profitable, and we have a great team. Let's go.' But, we're asking, 'What does that look like?' And we're saying, 'Let's make sure we do it right.'"
