If CEO Andrea O’Donnell’s track record is any indication, Everlane is on the brink of a glow-up. Most recently, O’Donnell was president of fashion lifestyle at Deckers Brands, where she drove record levels of consumer demand and brand consideration for Ugg, among other accomplishments. “When I landed at Ugg, it wasn't the hottest brand in the universe by any stretch of the imagination. It was very much defined as a cold-weather boot, and it was my responsibility to think about the brand and the product opportunity in a different way,” she said. “And it became a thing.”  In late 2021, O’Donnell left Deckers to take on the role of Everlane CEO, a position formerly held by founder Michael Preysman. Preysman, who stepped down, now serves as the brand’s executive chairman and climate lead.   Regarding what drew her to Everlane, O’Donnell credited Preysman, who she called a “bold and provocative thinker.” She also pointed to the company’s strong team, growth potential and sustainability focus.  “If you want to be a progressive brand, and you want to be modern and relevant, you have to take climate change really seriously,” she said.  Now, 18 months in, her initial ideas for taking the company to the next level are coming to fruition — though the path hasn't been without obstacles. In January, Everlane laid off 17% of its corporate staff, largely within its customer service and creative teams. In a company email, it owed the cuts to “the inflationary environment and recessionary risk."  In this week’s episode of the Glossy Podcast, O’Donnell breaks down how she’s been balancing Everlane’s popular sustainability focus with her style vision for the brand. She also discusses her plans to reach profitability and tackle expansion. 

Since Revolve Group’s Raissa Gerona was last a guest on the Glossy Podcast four years ago, a lot has changed about the company and Gerona’s priorities as chief brand officer. For starters, Revolve has entered the beauty category and begun growing a menswear business. It’s also appointed Kendall Jenner as creative director of its luxury-focused e-tailer, FWRD. And — oh, yeah — it’s gone public.  As for Gerona, she’s expanded her marketing focuses far beyond influencer trips and Instagram — after all, Revolve has a reputation for innovating to uphold. However, she did confirm that the annual Revolve Fest will again take place this year at Coachella.  “In the last couple of years, I’ve [focused on] figuring out how to evolve the brand,” Gerona said on the latest episode of the Glossy Podcast. “A lot of brands have adopted a lot of the things we were doing, and the influencer landscape changed significantly because every single type of company is now using influencers. That's incredible for the influencer economy, but it’s tough on brands.” She added, “I'm excited to put forward something that feels new and refreshing, and that will also sustain growth for the next couple of years.” In addition to changing up Revolve’s influencer strategy, Gerona discussed the factors driving 20-year-old Revolve Group’s recent mega-growth, doubling its annual revenue from $500 million to $1 billion in three years. She also talked about how the company is leveraging more social media platforms, from YouTube Shorts to Instagram Reels, in part, to safeguard against potential bans and policy changes.