When Carla Dunham joined the luggage brand Away as its CMO in November 2022, the focus became expanding the DTC brand's marketing efforts through an on-the-pulse strategy.  Leveraging Dunham’s marketing experience spanning Foxtrot, Equinox, Kate Spade and Amazon, Away is now tapping into new audiences. The focus for the brand's marketing has shifted to using TV strategies, testing AI-integrated marketing and expanding the U.S. retail footprint. An AI-powered pop-up in Venice, California on the weekend of June 24 promoted its new “Extraordinary Is Out There” campaign. Participants filled out questionnaires to create their ideal AI world and later received a curated postcard showing their ideal destination.  On the podcast, Dunham discussed why it's important for brands to engage in mobile TV audiences, why choosing strong store associates is especially important for travel goods brands and why functional design is key. According to Dunham, Away is currently focused on expanding its customer insights group and its presence in the U.S.

When designer Amahlia Stevens launched Vitamin A Swimwear in 2000, she was ahead of the curve. Along with championing body positivity by introducing the concept of bikini separates that can be mixed and matched, she prioritized sustainable, local production after getting a crash course on Patagonia's processes through her work with the brand. Today, California-based Vitamin A sells 50% direct to consumer and 50% through its 200 wholesale channels, which include Holt Renfrew and Revolve.  Announced on Wednesday, Vitamin A was just acquired by Swim USA, a family-owned company that also counts Miraclesuit and Amoressa in its portfolio — its licensed brands include Polo Ralph Lauren and Reebok.  On the podcast, Stevens shares why the deal made sense for Vitamin A and how it will work to grow the "under-resourced" brand. She hinted that branded stores, international expansion and product collaborations are around the corner under the new ownership.