Charles Harbison relaunched Harbison Studio in 2022, six years after putting the luxury fashion brand on pause. And it’s already clear that, this time around, he’s doing things differently.
“I’m building a brand with more authenticity,” Harbison said on the latest episode of the Glossy Podcast. “I've tried to do it before in the way that everyone said I should do it. And it just was not for me.”
Harbison was thrust into helming a fashion brand in 2013, when he launched Harbison Studio after an unexpected chain of events while between jobs: To avoid holes in his portfolio, after working 7-8 years for brands including Michael Kors and Billy Reid, he created and photographed a small fashion collection. He showed those to two advisors, who showed them to Vogue editors, which led to placement in Vogue’s September issue and an order from Ikram, Chicago’s influential boutique.
“In some ways, the cart was before the horse,” Harbison said. “I hate to say that because, in my perfect world, talent, craft and a love of fashion is the horse. But in our world now, with fashion, money's always the horse. And that is what I quickly learned over those two years of making clothes that I love, but not really building a business.”
Eventually, Harbison decided to step away from the brand, which had already gained fans including Michelle Obama and Beyoncé. But he’d always planned to return: “I moved to L.A. to regroup and center my wellness, but the thing that never left me was the fact that women love what I do. And there are so many people in the world who relate to it. [I knew that] one day, I’d come back and resume my conversation with them through clothes.”
Shortly after New York Fashion Week, in early October, Harbison met with Glossy to share how his return to fashion is playing out. Along with hinting at a new Bergdorf Goodman partnership, he promoted an active friends and family funding round. He plans to use the funds to expand his team and the brand’s product categories — it’s recently inched into jewelry and handbags, and shoes are next.