Century 21 was once known as the go-to New York City destination for bargain hunters looking to find a treasure amid racks of off-price clothes. But the pandemic had a negative impact on the company, which was overstretched with 13 stores, and it was forced to close down in 2020.
But according to Larry Mentzer, COO of the newly relaunched Century 21, plans for the store’s big comeback were already being laid out before it even closed.
“Once the decision was made, that we needed to permanently close the business, it was probably that same day or the next day that the conversation started about reopening the business and relaunching the brand,” Mentzer said on this week's episode of the Glossy Podcast. “We are fortunate that we have passionate owners that just have a love for New York City, a love for retail and a love for the Century 21 brand, which was not only a New York City institution, but a family institution.”
Mentzer and Judy Duzich, vp and general merchandising director of Century 21, joined the Glossy Podcast to talk about the store’s grand reopening in May of this year. Lots of changes were made, according to Duzich, including paring the retail fleet down from 13 stores to just one.