At 46 years old, classic American sportswear brand J.McLaughlin isn't afraid of change. That's thanks, in large part, to Mary Ellen Coyne, who's been the company's CEO since 2016.  "I'm firmly a leader who believes in testing and learning," she said on the latest episode of the Glossy Podcast.  In the last seven years, she's had "a field day" leading improvements to the brand's products, processes and overall presentation, she said. "We've re-platformed every segment of the business, and it's had a tremendous impact on the growth of the brand." This year alone, the company underwent its first-ever brand refresh, which included overhauling its logo and digital presence.  Also in 2023, a large focus was on opening stores, with reaching new consumers as the goal.  “Customer acquisition is our No. 1 opportunity for growth,” Coyne said.  Currently, J.McLaughlin has 173 store locations. It plans to open 10-12 more in each of the next three years, bringing its total store count to more than 200. In early December, it opened its first store dedicated to menswear, in Palm Beach, Florida. Stores now account for three-fourths of its sales, while 1% of sales are driven through its one retail partner, Dillard’s, and the remainder are made online. 

Clare Hornby's 14-year-old fashion brand, Me+Em, has hit its stride. From 2021 to 2022, it grew its revenue from £46 million to £80 million. What's more, it's been profitable for seven years. That's despite selling exclusively direct-to-consumer, when, it seems, every digital native brand is falling back on wholesale partners.  "It was when I started building out the team that you started to see the [business's] acceleration," Hornby said on the latest episode of the Glossy Podcast. It's worth noting that MatchesFashion investor Highland Europe bought a minority stake in the company in early 2022. Me+Em, which specializes in "flattering, functional, forever" women's clothing, has opened seven stores in the U.K., where it is headquartered. But now, its focus is on U.S. expansion. Starting in March, it will open two stores in NYC, followed by one in the Hamptons, in rapid succession. The plan is to follow those up with fourth and fifth locations soon after. “We like you to bring in your dog, bring in your kid and bring in your partner, and we like you to dwell,” Hornby said. “As a result, our stores [form] communities, all by themselves.”