The runway show of Pamella Roland, who launched her namesake fashion brand 22 years ago, is a New York Fashion Week staple. As Roland tells it, she’s shown a seasonal collection at the event every season, except for during the pandemic and a hectic headquarters move. It’s an opportunity for her to show her latest work to her retail partners, including Saks, Neiman Marcus and Bergdorf Goodman — hangers don’t do the styles justice, she said. It’s also a chance to earn new brand fans. They already include Taylor Swift, Angelina Jolie and Madonna, based on their support for the brand on the red carpet. 

On this New York Fashion Week episode of the Glossy Podcast, Roland discusses her secrets to longevity in fashion, including how her business has evolved. She also shares what she’s come to believe about the importance of retail partners, community and fashion week.