Mark Badgley and James Mischka launched their eveningwear-focused fashion brand, Badgley Mischka, 35 years ago. In the years since, the company has expanded to various product categories, largely through licenses. Most recently, it entered the prestige fragrance space through a partnership with Horizon Beauty Group — the first fragrance debuted at the brand’s Fall 2024 fashion show on Saturday.  On this New York Fashion Week edition of the Glossy Podcast, Mischka discusses the evolution of the business, including its marketing strategy that now centers on influencers. He also talks about the brand’s beauty ambitions, which include rolling out products in categories beyond fragrance.

In 2020, mid-pandemic, Tanner Richie and Fletcher Kasell launched their fantasy-fueled genderless fashion brand, Tanner Fletcher. In the three years following, the brand gained much industry respect, becoming a CFDA Vogue Fashion Fund finalist and nominee for the CFDA’s Emerging Designer of the Year award in 2023.  In this New York Fashion Week edition of the Glossy Podcast, Kasell talks about the highs and lows of being a young brand founder, the state of the genderless fashion category, and Tanner Fletcher’s off-runway plans for debuting its fall 2024 collection.