This week, 13-year-old direct-to-consumer brand American Giant announced a partnership with Walmart centered on bringing high-quality, American-made apparel to 1,700 Walmart stores nationwide. Starting on July 4, Walmart shoppers will be able to purchase 100% cotton tees completely sourced and made in the U.S. for $12.98.  According to Bayard Winthrop, founder and CEO of American Giant, which has always relied on American production, the capabilities proven by the brand’s Walmart partnership have big implications for the fashion industry. At the same time, they beg questions about why brands, retailers and policymakers have not yet rallied to rebuild domestic supply chains.

Founded in 1953, the bridal brand Morilee has become known for gowns catering to a wide range of bridal styles. Over the years, the brand has expanded its global presence, now selling through more than 2,500 retail partners.  In 2018, Terri Eagle took over as CEO, bringing experience from leading roles at fashion brands including David Yurman and Tom Hardy. Under her leadership, Morilee has experienced innovation and growth and expanded to luxury bridal wear. As Eagle explains on this week's Glossy Podcast, the brand is continuously evolving to meet the needs of modern brides while honoring the brand's rich heritage. Most recently, that's included launching new product categories and updating the in-store try-on experience.