In February, Ariel Stoddard joined 13-year-old MeUndies as its chief revenue officer, transitioning from Fabletics where she spearheaded the launch of its menswear and scrubs categories. Now, she has grand growth plans for MeUndies, which has for years experienced double-digit growth and profitability.  Earlier this month, Stoddard drove the launch of a new brand direction with a campaign dubbed “Welcome to the Underworld.” But, in evolving MeUndies, she and her team are ensuring its valuable existing customers are along for the ride. “They have extremely high LTVs, and they are very loyal. Many of them have been with the brand for many, many years and counting,” Stoddard said on the latest episode of the Glossy Podcast. “That's part of our secret sauce: We have always been community-focused on the people who have been with us and given us that loyalty; we always keep them in mind.” Also on the podcast, Stoddard discussed MeUndies’ latest campaign strategy and its plan to remain “flexible” this holiday shopping season. 

Brandon Brubaker, co-founder of the 10-year-old SoCal sneaker brand Clearweather, is somewhat of a sneaker legend. In the sneaker game for 30 years, he first designed iconic sneaker styles for Vans after being recruited by the company at age 20. He then went on to launch the multimillion-dollar skate sneaker division at Nike-owned Converse.  Today, Brubaker is hitting the gas on growing his own company, with a fresh round of funding, a new business partner, a relaunched website and big plans for international expansion. He’s intentionally taking a unique approach to the market, which, so far, has served his brand well.  “[We decided] to stop trying to fight for dollars with Nike, which completely dominates everything, when it really comes down to it,” he said on the latest episode of the Glossy Podcast. “Instead, we want to just be a really premium California culture brand, and that's where we're at today." Also on the podcast, Brubaker discusses how the sneaker market is faring and what it takes to maintain relevance in the crowded, competitive industry.