Since launching her namesake, NYC-based fine jewelry brand in 2013, Stephanie Gottlieb has leveraged pop culture to her company’s advantage. That has included using her large social media presence to introduce new styles, for example, and getting the brand’s jewelry pieces on major stars at major moments – think: the “87” necklace worn by Taylor Swift at the 2024 Super Bowl.  On the latest episode of the Glossy Podcast, Gottlieb — who serves as her company’s CEO and designer — discusses those marketing strategies and others the brand is tackling, including collaborations. She also shares how her company, which has remained loyal to natural diamonds, is navigating the rise of lab-grown options and how it’s been hitting the gas on growth over the past two years. 

What started as a luxury swimwear brand nearly 10 years has transformed into a successful fashion label that introduced denim, resortwear and kidswear this year. Launched by Shea Marie, an influencer-turned-founder, and her co-founder Ryan Horne, Same has become one of the buzziest swimwear brands on the market, with A-list fans such as Beyoncé, Hailey Beiber and Kendall Jenner. "The growth has happened very fast. Our sales have been tripling, quadrupling each year," Marie said on the latest episode of the Glossy Podcast. To that point, both Marie and Horne said that they've been focused on growing their team. The brand plans to evolve its DTC strategy and open a retail store next year. Plus, more categories, including footwear and accessories, are on the horizon. In this week's episode of Glossy's Podcast, Marie and Horne discuss what's fueling Same's expansion nearly 10 years in and why an established audience is impactful when building a brand.