When Shirin, Shida and Shideh Kaviani, sisters-turned-co-founders, created Naked Wardrobe in 2012, it was meant to fill a gap in the basics market. According to the sisters, up until Naked Wardrobe's inception, many of the brands releasing basics were either fast fashion brands or luxury brands with an out-of-reach price point for everyday consumers. With Naked Wardrobe, the Kaviani sisters provided an option in the contemporary market that prioritized high-quality materials at a reasonable price. In the first year of business, Naked Wardrobe drove $1 million in sales, which led the brand on a track to experience 40% year-over-year growth for several years thereafter. Eventually, Naked Wardrobe expanded beyond direct-to-consumer, securing an exclusive domestic retail partnership with Nordstrom. Currently, Naked Wardrobe is 70% direct-to-consumer and 30% wholesale. Since launching with body-conscious basics 13 years ago, the L.A.-based brand, beloved by A-listers such as the Kardashians, has since expanded to also sell suiting, outerwear and special occasion dresses. And in 2024, Naked Wardrobe underwent a relaunch, introducing a new logo, a new custom-built platform and updated assortments, which resulted in sales growth of 30% year-over-year. This year, Naked Wardrobe is on track for 50% year-over-year growth. The sisters are kicking Naked Wardrobe's growth up a notch as they plan to open the brand's first flagship store and expand internationally, all while staying true to Naked Wardrobe's DNA.

Nine months into her role as CMO of DSW, Sarah Crockett is making some changes.  Crockett, who has led marketing for companies including Dickies and Burton, has been tasked with driving a brand refresh: “What the leadership team was looking for and what was needed [when I was hired] was some level of brand amplification and brand relevance,” Crockett said on the latest Glossy Podcast.  While working to meet these demands, Crockett has leaned into DSW’s existing strengths, including its large store footprint and loyal customers, she said. She’s also studied the footwear landscape to pinpoint DSW's unique opportunities. “This is going to be an evolution, not a revolution,” she said. “'We’re asking, ‘Where could DSW uniquely fulfill something for the consumer, and what does that require us to sharpen up within our own personality and within our own brand?'” Other details from Crockett’s rebranding strategy are spelled out in this week’s episode.