Today we are chatting with Mackenzie, a former corporate strategist from Apple and Warby Parker, who plans on taking on Hallmark & American Greetings by revolutionizing the greetings card industry through her Shopify store and newsletter.    As an early reader of "Million Dollar Weekend," Mackenzie unveils the real-life applications of the book's principles. We delve into her revelations, the challenges of starting small, and the triumph of making that crucial first sale.    📚 PRE-order for exclusive bonuses - milliondollarweekend.com (1000 available)   In this conversation, you’ll enjoy 3 BIG things: Embrace the idea that you may never feel ready to start, but the key is to start anyway. Play to your strengths in business and do more of what is already working. Don't be afraid to be messy in the kitchen of entrepreneurship; the process matters more than appearances.   If you enjoyed this and want to hear more behind the scenes of creating this book, go back and listen to last week's episode where I break down our entire marketing strategy, that’s episode 335 in this feed 🌮 Wanna save money on software? Of course you do!! Find what you need on AppSumo ✉️ Sign up to my newsletter (I reply to emails) 👉 Need help getting started with your own business? Sign up at OkDork.com/Monthly1K

In this solo episode, Noah Kagan takes us behind the marketing campaign of "Million Dollar Weekend." From achieving impressive pre-sales, to cultivating organic strategic partnerships, Noah breaks down the key elements that he hopes will contribute to the book's success.  This episode is a comprehensive guide to effective book marketing.   📚 PRE-order for exclusive bonuses - milliondollarweekend.com (1000 available)   In this conversation, you’ll enjoy 3 BIG things: Setting Ambitious Goals: Noah outlines his chapter growth machine strategy, emphasizing the importance of setting ambitious yet achievable goals for book sales and leveraging timelines to drive results. Strategic Influencer Outreach: The episode delves into Noah's Dream 10 approach, highlighting the significance of reaching out to influencers well in advance and making connections easy to facilitate collaboration. Quality Over Quantity: Noah emphasizes the importance of creating a book that stands out and resonates with readers, focusing on quality over quantity, data-driven decision-making, and building genuine engagement with the audience.   If you enjoyed this and want to hear more behind the scenes of creating this book, go back and listen to last week's episode with Tahl Raz who helped me write this epic book, that’s episode 334 in this feed 🌮 Wanna save money on software? Of course you do!! Find what you need on AppSumo   ✉️ Sign up to my newsletter (I reply to emails) 👉 Need help getting started with your own business? Sign up at OkDork.com/Monthly1K