Rob Small and Anil Seetharam are Managing Directors and founding members of the Stockbridge team at Berkshire Partners, a $5B concentrated public equity manager that sits inside the $20B private equity firm. Unlike many public equity strategies at private equity firms, Stockbridge works closely and collaboratively with Berkshire’s private equity team on its investment research and has attracted an enviable client roster of some of the most respected allocators in the world. Our conversation covers Rob and Anil’s history at Berkshire and the steps they took to launch Stockbridge in 2007. We discuss their collaboration with Berkshire’s private equity team, investment criteria, deep dive research, decision-making process, portfolio management, board involvement, management of stock volatility, sell decisions, mistakes, and lessons learned over the last 17 years. Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership

Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies.  The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running.  Jen is also a two-time author.    Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding.  We then turn to some of Jen’s fascinating observations learned from her experience, including raising entrepreneurial children, working with millennials and Gen Z staffers, and implementing the principals of ‘Just Ask’, behave with humanity, and not thinking in black and white.   Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership