Forget being a unicorn. Learn to be a phoenix. Your company can last 100+ years — but you'll need the resilience to rise and fall, and rise again. Fiat’s chair John Elkann shares the principles that helped the "horseless carriage" company founded by his great-grandfather survive the ups and downs of a century of business — including competitor attacks, leader shakeups, financial crises and more. One key: Resilience. Another: Deciding which company traditions to keep, and which to leave in the past. Featuring cameos from Radio Flyer's Robert Pasin, Cue Ball Ventures' Tony Tjan and ABC Home & Kitchen's Paulette Cole. Read a transcript of this interview at: https://mastersofscale.com/john-elkann-how-to-build-your-company-to-last/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To move from one success to another, you have to learn to unlearn. Take everything that helped you win the first time, then discard it and learn a new way. That's how Barry Diller, a titan of "old media" (at ABC, Paramount and Fox), mastered the new dot-com world — with everything from Expedia to Match.com. This is Part 2 of our epic interview with Barry Diller, and it features cameos from Uber's Dara Khosrowshahi and serial entrepreneur Margaret Heffernan. Listen to Part 1 of this interview: "Infinite Learner": https://mastersofscale.com/barry-diller-infinite-learner/ Read a transcript of this interview at: https://mastersofscale.com/learn-to-unlearn/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.