You need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audacious goal by establishing fresh new rituals. And in his new role as CEO and founder of Coda, he's learned to constantly ask: What old rituals are holding us back? And what new rituals can we create together that will be inclusive, empowering — and keep us all moving forward? Cameo appearances: George Kembel (Stanford's d.School), Tobi Lütke (Shopify), and Dr. Akhila Cadet (Change Cadet).   Read more about the rituals at Coda — and add your own here: https://coda.io/@shishir/masters-of-scale-rituals Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service. Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.