This is the loneliest century, says economist Noreena Hertz. Even before the pandemic forced us to stay home, loneliness was snaking its way through our lives, affecting everything from how we vote to how we work. Professor at University College London and author of the upcoming book, The Lonely Century, Noreena has some sage advice for businesses: about how less loneliness fuels more productivity, the bottom-line advantages of in-person connection over virtual interactions, and why values like kindness, community, and care are key to attracting and retaining talent. Technology is a double-edged sword, Noreena says, but we can use it to turn our isolation around, if we embrace the opportunity. Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After record-shattering drops in revenue from Covid-19, JetBlue had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, shares how the airline built a new system for flexing the business, to ramp up only when demand rises, deploying cost cuts but no furloughs. As airlines grapple with a new global infection surge, Geraghty says her decisions rely on new types of data as well as gut feeling – from re-opening middle seats starting in January 2021 to expanding flights to London. The volume of choices Geraghty has to make and the uncertainty around the risks are dizzying. But despite the challenges, she says, JetBlue is rising up. Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.