As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What Brown has demonstrated, and what every entrepreneur should learn: You must first build trust from customers – making sure they feel heard – before you can educate them about the value of your innovation. Cameos: Chris Paul (professional basketball player). Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No one knows the fundraising game better than Mark Cuban, serial entrepreneur, investor, and star of Shark Tank. For founders, identifying the right source of capital, under the right terms, can provide a thermal updraft. But as Cuban explains, there are always strings attached when you bring on a financial partner – and those strings can pull you crashing down if you don't understand them properly. Cuban shares deep insights on the qualities investors look for in a founder, and what entrepreneurs should be looking for in return. Only the right value exchange, he says, will enable a business to leverage its way to new heights. Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.