18 months ago, the lights went out on Broadway. What can you learn as this $16bn industry begins to re-light the lights? Tony-winning producer Bonnie Comley, the CEO of BroadwayHD and board president of the Drama League, shows us how Broadway's 41 theaters are coming back to life — and how the 18-month pandemic closure created some breathing room for her industry to reimagine itself. At the core: broaden the customer base, embrace digital, and expand the touchpoints for each show as a brand. Read a transcript of this interview at: mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Urmson has had to take a different approach in building his company Aurora, which develops self-driving technology. As opposed to creating and iterating a product with a handful of people, and then building a company around that product, Urmson says he’s had to do the opposite. “Given the scale of the problem we're trying to solve and the complexity and breadth of it, we really had to build the company almost ahead of the product,” he says in this interview with Rapid Response host and editor-at-large Bob Safian. Urmson is determined to transform transportation as it is today – a goal that has and will continue to require a great amount of energy and investment upfront, he says. However, if he’s able to pull it off, “the benefit and impact that we'll have socially and economically will be profound.” Read a transcript of this interview at: mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.