This special rendition of Strategy Session stars small business owners who Masters of Scale fans might recognize. That’s because a number of them have been featured in our signature three-act ads. You’ll hear them ask host Reid Hoffman critical questions for challenges they’re facing now. This Strategy Session was live, recorded remotely in-front of a virtual audience full of entrepreneurs. Plus: You’ll hear the premiere of our strategic game show called the Pivot Point. Featuring Rapid Response host Bob Safian, Masters of Scale Executive Producer June Cohen, John and Kendall Antonelli (Antonelli's Cheese Shop), Tara Wilson (Fierce Lab), Tudor Mihailescu (SpeechifAI), Greg Gallimore (Gensler Group & WUBI), Becky Pallack (Arizona Luminaria), Brit Rettig Wold (GRIT Fitness), Matthew Goins (Puzzle Huddle), Monisha Edwards (Scent & Fire Candle Company), and Ricardo Regalado (Rozalado Services & Route). Read a transcript of Strategy Session 10 at https://mastersofscale.com/strategy-session-copycat-business/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since then, Fidji has emphasized an evolved company mission, diversifying the company’s leadership and focusing on providing the necessary technology to help grocery retailers best serve their customers. As you’ll hear Fidji mention in the episode, she was raised in a French-Sicilian family where food anchored their daily life. “To me, Instacart’s mission resonated deeply, and I saw a very big opportunity.” Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.