Most future of work conversations revolve around the “where,” but Upwork CEO Hayden Brown says it’s more important to focus on the “who.” 10% of the workforce at Upwork, the global tech platform for millions of freelance workers, was directly impacted by the Ukrainian war. Hayden’s people-focused approach to the difficult decision of how to manage remote employees in Russia is the same mindset she applies to meet the needs of all workers, from people feeling conflict to working mothers. Learn more about scaling your hybrid workforce with highly skilled talent: www.upwork.com/masters-of-scale Read a transcript of this episode: www.mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entrepreneurship is an essential tool for building a more equitable society — which is why Kathryn Finney is laser-focused on encouraging people who don’t fit the mold of the stereotypical founder to jump in. Her new book, “Build the Damn Thing,” taps into wisdom from her years at the venture studio Genius Guild and beyond. She brings a message to founders: The universe is conspiring for your greatness.  Read a transcript of this interview at: mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.