We are biologically wired to focus on the near-term, and that’s often a good thing. But in this moment — with global conflict, fast-evolving tech, and climate change dominating our present — we need to also prioritize long-term impacts. Futurist Ari Wallach joins Rapid Response host Bob Safian to dive into our biological and business motivations around what he calls “futuring.” Host of the new PBS docuseries, A Brief History of the Future, Wallach shares lessons from the longest-standing corporations on Earth, why he views AI as “immortal algorithms,” and how business leaders must embrace the moral imperative of their business as a core KPI. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If the U.S. government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok — fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands Blogilates and POPFLEX, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus, she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.  Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.