In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. In this moment, Simon Sinek talks about how we can find purpose in our lives through attaching it to causes bigger than ourselves. There are things that we can achieve by ourselves, but true satisfaction and real pride in our achievements always comes from being part of a team or a collective. A wider cause or a group we care about is the only thing that would cause us to make real sacrifices. Simon’s thought long and hard about how we can take projects in the workplace and in our social lives and infuse them with real meaning for everyone involved with them. What’s emerged is a profound meditation on where human satisfaction really comes from, and a step by step guide on how to bring these principles into your life. Listen to the full episode here - https://g2ul0.app.link/bjurcFnPYsb Simon: https://twitter.com/simonsinek?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.instagram.com/simonsinek/?hl=en Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Julian Metcalfe is the founder of Pret A Manger and Itsu, and since he’s been a young man has been on a mission to change the way we think about eating out and how we eat. His companies are together worth over $3 billion. But he’s also been on a mission to prove something to himself after the suicide of his mother and a life threatening car crash when he was still young uprooted his life as he knew it. Like all founders, he chose the long road back to being secure in himself. Julian spews with original thoughts on how to really take a company from zero to $1 billion+, from hiring and firing to knowing when to take the leap to expand your brand. Business is a game of thousands of little decisions, a few really big ones, and a hawks eye for knowing when to pounce. Few people we’ve encountered on the podcast had such a good gut instinct as Julian, nor were so good at articulating exactly how they did it. Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices