You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark. Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line. Related episodes: How to make an ad memorable (Apple / Spotify) BRAND new friends For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

Snowmaking has helped cover up the effects of climate change for a long time. But by the turn of the century, that started to change. A recent report shows US resorts are opening later, closing earlier, and taking a financial hit. For an industry that relies on snow, the threat is existential. Can ski resorts survive? Related Episodes: Ski resorts are welcoming winter storms The Backcountry Boom For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy