March Madness is in full swing as Men's and Women's college basketball teams across the country compete for the NCAA championship. However, the Dartmouth Men's Basketball team made headlines just before the tournament for its successful unionization vote. Today, we break down why the Dartmouth men are pushing to unionize and what a college athletics union could mean for the future of college sports. Related episodes:The monetization of college sports (Apple / Spotify) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark. Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line. Related episodes: How to make an ad memorable (Apple / Spotify) BRAND new friends For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy